'Tekked-Out Prius' Puts Bowyer in Another Chase—to Win Toyota Racing Dream Build Challenge
“When you think of a hot rod, you don’t think of a Prius,” said Bowyer. “But pressure’s always good. If you buckle under pressure, you’re not going to be in our world very long.”
Bowyer—whose Prius is being modified under his direction by RKM Performance Center in Mooresville, N.C.—believes that taking the high technology for which the Prius is already famous to extremes will pave the way to victory.
“A young, sophisticated global thinker meets a connected, socially conscious traveler—that’s the theme of the Tekked-Out Prius,” Bowyer said. Among the modifications the team plans: a camera system to replace the factory side-view mirrors, with multiple five-inch interior monitors providing visibility; a Carputer Windows-based on-board computer to operate voice and video control functions; and a custom front and rear console incorporating fiber optics.
The competition will be intense: Bowyer and his Prius will be facing efforts from fellow NASCAR driver Kyle Busch, who is creating a “Rowdy” edition Camry; NHRA Funny Car driver Alexis DeJoria and her reworked Tundra Prerunner; and NHRA Top Fuel points leader Antron Brown, who is modifying a Sequoia for maximum speed.
Each is competing for the Toyota Racing Dream Build Challenge title and a $50,000 check from Toyota to the driver’s chosen charity. A win by Bowyer will benefit the Emporia Community Foundation, which provides services and support to improve the quality of life in Bowyer’s home town, Emporia, Kansas, and its surrounding counties.
A 28-episode online reality series has been developed around the Toyota Racing Dream Build Challenge. Fans can see what Bowyer’s team plans for the Tekked-Out Prius in Episode 3 at http://www.youtube.com/v/YRJfQc73n28. New episodes are uploaded regularly at www.ToyotaRacingDreamBuild.com.
Voting will open on October 20 and will continue through October 29. Fans will be able to vote once per day on Facebook, where they can also enter to win prizes, including a Toyota Racing “Dream Trip,” which will be given away to one lucky fan.
The final vehicle builds will be unveiled during a press conference at the Toyota display at the Specialty Equipment Market Association (SEMA) show in Las Vegas on Oct. 30. Fans will be able to tune in live to watch the entire press conference and see the winner announced in real time.